Yonex Co., Ltd. has announced plans to build a new manufacturing facility for badminton racquets and strings in Tateyama Town, Toyama Prefecture. The expansion aims to increase production capacity, strengthen the company’s manufacturing network, and establish a more stable supply system. To formalize the project, Yonex signed an advancement agreement with Tateyama Town on March 4, 2025.
Meeting the Rising Demand for Badminton Equipment
Badminton continues to grow in popularity worldwide, driving an increasing demand for high-quality racquets and strings. Yonex, known for its innovation and craftsmanship, is expanding its production capabilities to ensure athletes at all levels have access to top-tier equipment. The new facility in Toyama will serve as a key part of Yonex’s global supply chain, reinforcing its ability to deliver performance-driven products to players across the world.
Toyama: A Strategic Location with Strong Badminton Roots
Toyama Prefecture was chosen for its accessibility to Yonex’s existing Niigata and Tokyo factories, as well as the company’s Tokyo headquarters. The region offers a stable natural environment with a low risk of natural disasters, making it an ideal location for manufacturing.
Additionally, Toyama is home to the TONAMI Badminton Team, a dominant force in Japan’s badminton scene, having won its 12th championship title in the S/J League 2024. With a deep-rooted badminton culture, the region aligns well with Yonex’s commitment to fostering the sport. Through this expansion, Yonex aims to strengthen ties with the local community and contribute to the development of badminton in Toyama.
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