Adidas is set to become Liverpool Football Club’s official kit supplier once again, beginning with the 2025/26 season. The German sportswear giant has signed a multi-year deal with the Premier League club, marking the third time the two entities have partnered.
The agreement, which takes effect on August 1, 2025, will see Adidas provide match kits, training gear, and off-field apparel for Liverpool’s men’s, women’s, and academy teams, as well as LFC Foundation staff. Reports indicate that the deal is worth over £60 million ($77.4 million) per year.
Liverpool CEO Billy Hogan expressed excitement about the renewed partnership. “We have enjoyed fantastic success together in the past and created some of the most loved LFC kits of all time,” Hogan said. “It’s the perfect time for us to partner again, and we look forward to creating more iconic kits while continuing our success on the pitch.”
Adidas previously supplied Liverpool’s kits from 1985-1996 and 2006-2012, during which the club secured three league titles and eleven domestic cups. The deal replaces Nike, which has been the club’s kit provider since 2020.
Bjørn Gulden, CEO of Adidas AG, emphasized the club’s global stature. “Liverpool is one of the biggest and most iconic names in world football with a huge fan base. We are honored to provide the players with cutting-edge technology to perform at the highest level. The jerseys from our previous partnerships are some of the greatest ever created, and we look forward to bringing back classics while introducing new designs for fans.”
The new Adidas kits for Liverpool will be officially unveiled on August 1, 2025, through the club’s and Adidas’ media channels.
Liverpool’s Historic Legacy
Founded in 1892, Liverpool FC has built an illustrious history, winning 19 league titles, including:
- 8 FA Cups
- 10 League Cups
- 6 European Cups
- 3 UEFA Cups
- 4 European Super Cups
- 16 Charity Shields
- 2 Women’s Super League titles
- 1 Women’s Championship
With Liverpool currently leading the domestic league and competing in the UEFA Champions League knockout stages, the partnership with Adidas aims to fuel further success both on and off the pitch.
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