Chelsea Football Club and The Ascott Limited have teamed up to celebrate the sport of football and the passion of Chelsea’s global fanbase with a thrilling grand finale in Bangkok, marking the conclusion of the renowned CFC Tour for the 2024/25 season. The event not only showcased Chelsea’s worldwide reach but also emphasized the strong connection between the club and its supporters, with The Ascott Limited playing a pivotal role in creating an unforgettable experience for fans.
The final leg of the CFC Tour, held in Bangkok on April 25-26, 2025, was the culmination of an exciting journey that began in December in Singapore. Special appearances by Chelsea legend Gianfranco Zola added extra excitement to the celebrations, creating lasting memories for fans in both cities.
As Chelsea’s Official Global Hotels Partner and the presenting sponsor of the Bangkok event, Ascott enhanced the fan experience by organizing activities across premier properties like Ascott Embassy Sathorn Bangkok, Somerset Rama 9 Bangkok, and lyf Sukhumvit 8 Bangkok. Highlights of the weekend included a thrilling watch party for the Chelsea vs. Everton match, exclusive meet-and-greet sessions with Gianfranco Zola, and community-driven events with local organizations like Childline Thailand.
Gianfranco Zola shared his gratitude, saying, “The Chelsea fans in Bangkok were incredibly enthusiastic, and I’m grateful for the opportunity to connect with them on such a personal level. The energy they brought was simply unbeatable.”
Casper Stylsvig, Chelsea’s Chief Revenue Officer, praised the partnership, saying, “The second edition of The Famous CFC with Ascott was a resounding success, and we are grateful for their support in delivering unforgettable experiences for fans and Ascott Star Rewards members.”
Ascott’s commitment to redefining hospitality was showcased in the event, with Tan Bee Leng, Ascott’s Chief Commercial Officer, emphasizing how the collaboration brought together sports, community, and hospitality, creating a lasting impact for Chelsea fans and guests.
As the event concludes, Ascott is excited about the upcoming opening of lyf Stamford Bridge London, a social living concept that will offer Chelsea fans a place to stay and celebrate the heart of the club’s spirit.
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