Canadian fashion brand Psycho Bunny has announced a multi-year partnership with American tennis star Andy Roddick. The collaboration aims to strengthen the brand’s growing presence in the world of tennis.
Roddick, a former world No. 1 and US Open champion, will play a key role in introducing Psycho Bunny’s unique style to audiences around the globe. He will also help guide the brand’s continued growth in the sport.
Known for his fierce playing style and strong personality, Roddick brings decades of experience and credibility to the partnership. Since retiring from tennis, he has remained active in the sport as the host of Served, a top-ranked tennis podcast.
“Tennis has given me so much, and I’ve always believed in pushing boundaries—both in competition and in life,” Roddick said. “Psycho Bunny’s bold and edgy style fits me perfectly. I love expressing my individuality, and this partnership is a fun way to do that. Let’s make some noise!”
This is the latest move in Psycho Bunny’s strategy to connect with the tennis community. Earlier this month, the brand signed French player Arthur Rinderknech and previously teamed up with rising Australian star Alexei Popyrin. It also recently became the official athletic outfitter of the National Bank Open (NBO) under a multi-year deal.
Psycho Bunny CEO Anna Martini praised the partnership, saying, “Andy isn’t just a tennis legend—he’s a disruptor and a trailblazer. He has always done things his own way, and that’s exactly what Psycho Bunny is all about. We’re excited to have him help us celebrate tennis culture.”
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