Paris Saint-Germain (PSG) has made history by becoming the first football club—and the first sports organization globally—to adopt Bitcoin as part of its treasury reserve. The announcement was made at the Bitcoin 2025 conference held in Las Vegas.
PSG, the reigning Ligue 1 champion, will also compete in the UEFA Champions League final next week in Munich. The move aligns with growing trends in institutional crypto adoption.
“Last year, we actually put Bitcoin in our books,” said Par Helgosson, Head of PSG Labs. “We took our fiat reserve and allocated it to Bitcoin. We still hold it today. As one of the biggest clubs in the world, we’re now the largest player in the sports ecosystem to do this.”
The decision reflects a broader shift across industries, as more companies and institutions invest in Bitcoin. A recent BeinCrypto report noted this growing trend, suggesting that crypto is no longer limited to tech startups or finance firms.
A PSG spokesperson added that nearly 80% of the club’s 500 million global fans are under 34 years old, a demographic that is more likely to support new financial technologies. For the club and its stakeholders, embracing Bitcoin is seen as a way to stay ahead of generational trends in finance.
Earlier this week, U.S.-based GameStop, a publicly listed company, also announced a major Bitcoin purchase—making it the 13th largest corporate holder of BTC.
As institutional interest continues to surge, Bitcoin hit a new all-time high of $111,800 last week. However, the cryptocurrency has since pulled back by over 5%, as large holders—often referred to as “whales”—take profits.
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